Incremental Elephant is run (mostly) by Alex Strick van Linschoten, a researcher and writer based in Amman, Jordan. This website will be the main hub for a series of courses offered to develop your memory in order to improve your work and personal life.

You can read more about Alex on his blog or by listening to his podcast, Sources and Methods. He’s hard (if not impossible) to find on social media, but he likes receiving letters.


What's in a name?

Incremental: "relating to or denoting an increase or addition, especially one of a series on a fixed scale"

Elephant: the largest living land animal, known for their capacity for memory

I wanted to bring in the (imported) Japanese concept of kaizen, which holds that small incremental improvements over time are often more important as single 'heroic' leaps that bring benefits.